Modeling the Role of Elements on Positive Word-of-Mouth in the e-Banking
Positive word-of-mouth (P-WOM) has a strong influence on purchase decision of new customer. Today, firms try creating loyal customer with positive WOM and use from this competitive factor in increasing their market share. This research showed that website usability (WU) has a positive effect on cust...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Tehran
2012-12-01
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| Series: | Journal of Information Technology Management |
| Subjects: | |
| Online Access: | https://jitm.ut.ac.ir/article_29073_e27e050a00f56274dda40ca9900468f0.pdf |
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