Determinants of Future Intentions in a Virtual Career: The Role of Brand Variables

This study aims to analyze, through structural equation modelling, the interaction between the variables of congruence, trust, commitment, satisfaction and word of mouth (WOM) in the context of a virtual sporting event, determining the significant relationships between these variables and their abil...

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Bibliographic Details
Main Authors:	Daniel Martínez-Cevallos, Ferran Calabuig, Daniel Duclos-Bastías, Josep Crespo-Hervás, Mario Alguacil
Format:	Article
Language:	English
Published:	MDPI AG 2025-07-01
Series:	Administrative Sciences
Subjects:	congruence brand trust commitment satisfaction sporting events word of mouth (WOM)
Online Access:	https://www.mdpi.com/2076-3387/15/7/269
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