The Influence of Celebrity Advocacy, Brand Trust, Brand Love, and Brand Respect on Brand Loyalty (Case Study on Uniqlo Brand Customers in Surabaya)
This study aims to examine the influence of celebrity advocacy, brand trust, brand love, and brand respect on brand loyalty. This research uses quantitative research methods. The sampling technique is a sampling technique of 5% of the existing population. The sample used was 105 customers of Brand...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-03-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/6087 |
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