The Impact of Digital Marketing on Promotion and Sustainable Tourism Development

This paper aims to analyze the influence of digital marketing in Kosovo’s tourism industry from three key perspectives: consumers, businesses, and industry experts (IEs). The research explores how digital marketing influences the identification of tourist destinations, the promotion of tourism busin...

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Bibliographic Details
Main Authors: Artan Veseli, Leureta Bytyqi, Petrit Hasanaj, Agron Bajraktari
Format: Article
Language:English
Published: MDPI AG 2025-03-01
Series:Tourism and Hospitality
Subjects:
Online Access:https://www.mdpi.com/2673-5768/6/2/56
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