Memes as a Factor of Manipulations: Transformation of Image Through Mass Culture

Memes as a Factor of Manipulations: Transformation of Image Through Mass Culture

The article studies the phenomenon of political me es as a powerful tool for influencing public opinion and politicians’ ratings. The authors analyse the role of memes in grounding images of political leaders, in particular, using examples from the Ukrainian and American political contexts. It views...

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Bibliographic Details
Main Authors: Наталія Войтович, Іван Магуряк
Format: Article
Language:English
Published: Kyiv National University of Culture and Arts 2025-07-01
Series:Український інформаційний простір
Subjects:
meme
political meme
political discourse
information space
social networks
public opinion
Online Access:http://ukrinfospace.knukim.edu.ua/article/view/335355
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