Attitude toward fashion influencers and its impact on purchase behavior: the roles of brand attitude and purchase intention
IntroductionThe rise of social media has transformed fashion influencers into key players in shaping consumer attitudes and behavior, especially among Generation Z. However, the psychological mechanisms that underlie the relationship between influencer perception and consumer purchase behavior remai...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-06-01
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| Series: | Frontiers in Communication |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fcomm.2025.1583602/full |
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