Influence of virtual fitting experience on consumers′ purchase intentions

In order to explore the impact of virtual fitting experience on consumers′ purchase intention, literature research method was used to put forward research hypotheses based on virtual fitting experience. Five dimensions of virtual fitting experience were determined, and a theoretical model among virt...

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Bibliographic Details
Main Authors: XIE Xiaoxi, QU Hongjian
Format: Article
Language:zho
Published: Editorial Office of Journal of XPU 2024-08-01
Series:Xi'an Gongcheng Daxue xuebao
Subjects:
Online Access:http://journal.xpu.edu.cn/en/#/digest?ArticleID=1481
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