Australian preferences for influenza vaccine attributes and cost: A discrete choice experiment

People in Australia have access to different influenza vaccines, but may be unaware of their options and features. Preference studies for differentiated influenza vaccines including cell-based vaccines are limited, particularly in Australia. This study investigated which influenza vaccine attributes...

Full description

Saved in:
Bibliographic Details
Main Authors: Simon Fifer, Lili Toh, Daniel Yu, Katherine Young, Jason Menche
Format: Article
Language:English
Published: Taylor & Francis Group 2025-12-01
Series:Human Vaccines & Immunotherapeutics
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/21645515.2024.2440164
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1846113503271714816
author Simon Fifer
Lili Toh
Daniel Yu
Katherine Young
Jason Menche
author_facet Simon Fifer
Lili Toh
Daniel Yu
Katherine Young
Jason Menche
author_sort Simon Fifer
collection DOAJ
description People in Australia have access to different influenza vaccines, but may be unaware of their options and features. Preference studies for differentiated influenza vaccines including cell-based vaccines are limited, particularly in Australia. This study investigated which influenza vaccine attributes people in Australia value using a discrete choice experiment (DCE). Adults in Australia ineligible for free influenza vaccines had been vaccinated in the last 5 years and intended to be vaccinated again completed an online survey. Participants (N = 1203) were presented three influenza vaccine profiles described by eight attributes. Half the DCE scenarios described influenza season severity to be the same as last year, and the other half as more severe. DCE data were analyzed using a mixed multinomial logit (MMNL) model. All eight attributes significantly predicted vaccine choice (p < .05). Regardless of influenza season severity, participants preferred a vaccine: with greater protection, designed to be an exact match to circulating strains (match), using modern technology, manufactured by an Australian company, available at pharmacies, preferred by health care professionals (HCP), government funded for high-risk individuals and having lower cost. The top three attributes by importance were protection, match and cost. Participants were willing to pay more for match and higher protection. The Marginal Willingness to Pay (MWTP) for the most important attributes, excluding cost, were AUD $1.61/$2.18 for each additional percent in protection (same/more severe season), AUD $25.37/$32.37 for match and AUD $4.06/$15.97 for HCP preference. Findings indicate that match, protection, cost and HCP preference are key to vaccine choice, highlighting the importance of shared decision-making.
format Article
id doaj-art-63ff6c0d3fd74da2a9692ff4432f4f84
institution Kabale University
issn 2164-5515
2164-554X
language English
publishDate 2025-12-01
publisher Taylor & Francis Group
record_format Article
series Human Vaccines & Immunotherapeutics
spelling doaj-art-63ff6c0d3fd74da2a9692ff4432f4f842024-12-21T08:08:12ZengTaylor & Francis GroupHuman Vaccines & Immunotherapeutics2164-55152164-554X2025-12-0121110.1080/21645515.2024.2440164Australian preferences for influenza vaccine attributes and cost: A discrete choice experimentSimon Fifer0Lili Toh1Daniel Yu2Katherine Young3Jason Menche4Research, Community and Patient Preference Research (CaPPRe), Sydney, New South Wales, AustraliaResearch, Community and Patient Preference Research (CaPPRe), Sydney, New South Wales, AustraliaMedical, CSL Seqirus, Melbourne, Victoria, AustraliaMedical, CSL Seqirus, Melbourne, Victoria, AustraliaMedical, CSL Seqirus, Melbourne, Victoria, AustraliaPeople in Australia have access to different influenza vaccines, but may be unaware of their options and features. Preference studies for differentiated influenza vaccines including cell-based vaccines are limited, particularly in Australia. This study investigated which influenza vaccine attributes people in Australia value using a discrete choice experiment (DCE). Adults in Australia ineligible for free influenza vaccines had been vaccinated in the last 5 years and intended to be vaccinated again completed an online survey. Participants (N = 1203) were presented three influenza vaccine profiles described by eight attributes. Half the DCE scenarios described influenza season severity to be the same as last year, and the other half as more severe. DCE data were analyzed using a mixed multinomial logit (MMNL) model. All eight attributes significantly predicted vaccine choice (p < .05). Regardless of influenza season severity, participants preferred a vaccine: with greater protection, designed to be an exact match to circulating strains (match), using modern technology, manufactured by an Australian company, available at pharmacies, preferred by health care professionals (HCP), government funded for high-risk individuals and having lower cost. The top three attributes by importance were protection, match and cost. Participants were willing to pay more for match and higher protection. The Marginal Willingness to Pay (MWTP) for the most important attributes, excluding cost, were AUD $1.61/$2.18 for each additional percent in protection (same/more severe season), AUD $25.37/$32.37 for match and AUD $4.06/$15.97 for HCP preference. Findings indicate that match, protection, cost and HCP preference are key to vaccine choice, highlighting the importance of shared decision-making.https://www.tandfonline.com/doi/10.1080/21645515.2024.2440164Seasonal influenzainfluenza vaccine choicepatient preferencesdiscrete choice experimentcell-based vaccines
spellingShingle Simon Fifer
Lili Toh
Daniel Yu
Katherine Young
Jason Menche
Australian preferences for influenza vaccine attributes and cost: A discrete choice experiment
Human Vaccines & Immunotherapeutics
Seasonal influenza
influenza vaccine choice
patient preferences
discrete choice experiment
cell-based vaccines
title Australian preferences for influenza vaccine attributes and cost: A discrete choice experiment
title_full Australian preferences for influenza vaccine attributes and cost: A discrete choice experiment
title_fullStr Australian preferences for influenza vaccine attributes and cost: A discrete choice experiment
title_full_unstemmed Australian preferences for influenza vaccine attributes and cost: A discrete choice experiment
title_short Australian preferences for influenza vaccine attributes and cost: A discrete choice experiment
title_sort australian preferences for influenza vaccine attributes and cost a discrete choice experiment
topic Seasonal influenza
influenza vaccine choice
patient preferences
discrete choice experiment
cell-based vaccines
url https://www.tandfonline.com/doi/10.1080/21645515.2024.2440164
work_keys_str_mv AT simonfifer australianpreferencesforinfluenzavaccineattributesandcostadiscretechoiceexperiment
AT lilitoh australianpreferencesforinfluenzavaccineattributesandcostadiscretechoiceexperiment
AT danielyu australianpreferencesforinfluenzavaccineattributesandcostadiscretechoiceexperiment
AT katherineyoung australianpreferencesforinfluenzavaccineattributesandcostadiscretechoiceexperiment
AT jasonmenche australianpreferencesforinfluenzavaccineattributesandcostadiscretechoiceexperiment