The Effect of E-Wom, Lifestyle, and Social Media Marketing on Purchase Intention with Trust as an Intervening Variable in Skincare for Male Gen Z
Understanding the influence of e-WOM, lifestyle, and social media marketing and building trust can help increase purchase intention and market products better. This study aimed to investigate how lifestyle, social media marketing, and trust and purchase intention of MS Glow Men products are influen...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2024-12-01
|
| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/5845 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1846099320916410368 |
|---|---|
| author | Luh Gede Mas Putri Manikasanti Ida Bagus Raka Suardana |
| author_facet | Luh Gede Mas Putri Manikasanti Ida Bagus Raka Suardana |
| author_sort | Luh Gede Mas Putri Manikasanti |
| collection | DOAJ |
| description |
Understanding the influence of e-WOM, lifestyle, and social media marketing and building trust can help increase purchase intention and market products better. This study aimed to investigate how lifestyle, social media marketing, and trust and purchase intention of MS Glow Men products are influenced by Gen Z teenagers in Denpasar City. There is no interest in buying this product, according to survey data. The results showed that E-WOM marketing, lifestyle, and social media positively and significantly affect trust and purchase intention. In addition, trust acts as a mediating variable that strengthens the influence of E-WOM and lifestyle on purchase intention. Thus, marketing strategies that focus on increasing consumer trust should focus on increasing consumer trust in MS Glow Men products.
|
| format | Article |
| id | doaj-art-458ae559ee9d44308334cbb8ea071090 |
| institution | Kabale University |
| issn | 2621-606X |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Universitas KH Abdul Chalim, Prodi Ekonomi Syariah |
| record_format | Article |
| series | Indonesian Interdisciplinary Journal of Sharia Economics |
| spelling | doaj-art-458ae559ee9d44308334cbb8ea0710902024-12-31T16:01:35ZengUniversitas KH Abdul Chalim, Prodi Ekonomi SyariahIndonesian Interdisciplinary Journal of Sharia Economics2621-606X2024-12-017310.31538/iijse.v7i3.5845The Effect of E-Wom, Lifestyle, and Social Media Marketing on Purchase Intention with Trust as an Intervening Variable in Skincare for Male Gen ZLuh Gede Mas Putri ManikasantiIda Bagus Raka Suardana Understanding the influence of e-WOM, lifestyle, and social media marketing and building trust can help increase purchase intention and market products better. This study aimed to investigate how lifestyle, social media marketing, and trust and purchase intention of MS Glow Men products are influenced by Gen Z teenagers in Denpasar City. There is no interest in buying this product, according to survey data. The results showed that E-WOM marketing, lifestyle, and social media positively and significantly affect trust and purchase intention. In addition, trust acts as a mediating variable that strengthens the influence of E-WOM and lifestyle on purchase intention. Thus, marketing strategies that focus on increasing consumer trust should focus on increasing consumer trust in MS Glow Men products. https://e-journal.uac.ac.id/index.php/iijse/article/view/5845E-WOM, Lifestyle, Social Media Marketing, Trust, MS Glow Men |
| spellingShingle | Luh Gede Mas Putri Manikasanti Ida Bagus Raka Suardana The Effect of E-Wom, Lifestyle, and Social Media Marketing on Purchase Intention with Trust as an Intervening Variable in Skincare for Male Gen Z Indonesian Interdisciplinary Journal of Sharia Economics E-WOM, Lifestyle, Social Media Marketing, Trust, MS Glow Men |
| title | The Effect of E-Wom, Lifestyle, and Social Media Marketing on Purchase Intention with Trust as an Intervening Variable in Skincare for Male Gen Z |
| title_full | The Effect of E-Wom, Lifestyle, and Social Media Marketing on Purchase Intention with Trust as an Intervening Variable in Skincare for Male Gen Z |
| title_fullStr | The Effect of E-Wom, Lifestyle, and Social Media Marketing on Purchase Intention with Trust as an Intervening Variable in Skincare for Male Gen Z |
| title_full_unstemmed | The Effect of E-Wom, Lifestyle, and Social Media Marketing on Purchase Intention with Trust as an Intervening Variable in Skincare for Male Gen Z |
| title_short | The Effect of E-Wom, Lifestyle, and Social Media Marketing on Purchase Intention with Trust as an Intervening Variable in Skincare for Male Gen Z |
| title_sort | effect of e wom lifestyle and social media marketing on purchase intention with trust as an intervening variable in skincare for male gen z |
| topic | E-WOM, Lifestyle, Social Media Marketing, Trust, MS Glow Men |
| url | https://e-journal.uac.ac.id/index.php/iijse/article/view/5845 |
| work_keys_str_mv | AT luhgedemasputrimanikasanti theeffectofewomlifestyleandsocialmediamarketingonpurchaseintentionwithtrustasaninterveningvariableinskincareformalegenz AT idabagusrakasuardana theeffectofewomlifestyleandsocialmediamarketingonpurchaseintentionwithtrustasaninterveningvariableinskincareformalegenz AT luhgedemasputrimanikasanti effectofewomlifestyleandsocialmediamarketingonpurchaseintentionwithtrustasaninterveningvariableinskincareformalegenz AT idabagusrakasuardana effectofewomlifestyleandsocialmediamarketingonpurchaseintentionwithtrustasaninterveningvariableinskincareformalegenz |