Social media integration in marketing education: A way forward to improve engagement and learning outcomes
This paper explores the effects of embedding social media into marketing education on student engagement and effective learning in Saudi Arabia. A total of 221 in-service marketing educators from institutions of higher learning were arranged into two groups: a treatment group employing social media...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-03-01
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| Series: | Computers in Human Behavior Reports |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2451958825000107 |
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