Consumption acculturation of Brazilian K-pop fans
The marketing resonance of the major musical genre from Korean pop culture known as K-pop has grown worldwide over the last few years. Among consumer markets, Brazil stands out for how fans of this musical genre articulate the values of historically distant cultures through their consumption practic...
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| Format: | Article |
| Language: | English |
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Instituto Brasileiro de Estudos e Pesquisas Sociais
2024-09-01
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| Series: | Revista Eletrônica de Ciência Administrativa |
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| Online Access: | https://www.periodicosibepes.org.br/index.php/recadm/article/view/3872 |
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| author | Armando Perez Palha André Luiz Maranhão de Souza-Leão Bruno Melo Moura |
| author_facet | Armando Perez Palha André Luiz Maranhão de Souza-Leão Bruno Melo Moura |
| author_sort | Armando Perez Palha |
| collection | DOAJ |
| description | The marketing resonance of the major musical genre from Korean pop culture known as K-pop has grown worldwide over the last few years. Among consumer markets, Brazil stands out for how fans of this musical genre articulate the values of historically distant cultures through their consumption practices. In this context, the present study sought to understand how Brazilian K-pop fans experience a process of consumer acculturation. To this end, we conducted twenty in-depth virtual interviews with Brazilian K-pop fans from twelve different states in the country's five regions. The interviews were transcribed and organized to be treated by Interpretive Content Analysis, which allowed the identification of twenty-six codes associated with three categories. Such categories reflect the research results on the forms of acculturation of consumption experienced by Brazilian K-pop fans, namely, the cult of the musical genre, the performance of musical idols, and communal fandom practices. Such findings reveal that consumer acculturation occurs through the assimilation and integration of a foreign culture through consumption practices experienced by fans. |
| format | Article |
| id | doaj-art-39d28757cd3f49f2be4fd4d0caf16653 |
| institution | Kabale University |
| issn | 1677-7387 |
| language | English |
| publishDate | 2024-09-01 |
| publisher | Instituto Brasileiro de Estudos e Pesquisas Sociais |
| record_format | Article |
| series | Revista Eletrônica de Ciência Administrativa |
| spelling | doaj-art-39d28757cd3f49f2be4fd4d0caf166532024-11-22T00:27:51ZengInstituto Brasileiro de Estudos e Pesquisas SociaisRevista Eletrônica de Ciência Administrativa1677-73872024-09-0123338740910.21529/RECADM.20240151095Consumption acculturation of Brazilian K-pop fansArmando Perez Palha0André Luiz Maranhão de Souza-Leão1Bruno Melo Moura2Universidade Federal de Pernambuco - UFPEUniversidade Federal de Pernambuco - UFPEUniversidade Federal de Pernambuco - UFPEThe marketing resonance of the major musical genre from Korean pop culture known as K-pop has grown worldwide over the last few years. Among consumer markets, Brazil stands out for how fans of this musical genre articulate the values of historically distant cultures through their consumption practices. In this context, the present study sought to understand how Brazilian K-pop fans experience a process of consumer acculturation. To this end, we conducted twenty in-depth virtual interviews with Brazilian K-pop fans from twelve different states in the country's five regions. The interviews were transcribed and organized to be treated by Interpretive Content Analysis, which allowed the identification of twenty-six codes associated with three categories. Such categories reflect the research results on the forms of acculturation of consumption experienced by Brazilian K-pop fans, namely, the cult of the musical genre, the performance of musical idols, and communal fandom practices. Such findings reveal that consumer acculturation occurs through the assimilation and integration of a foreign culture through consumption practices experienced by fans.https://www.periodicosibepes.org.br/index.php/recadm/article/view/3872k-popfãsaculturação dos consumidoresanálise de conteúdo interpretativa |
| spellingShingle | Armando Perez Palha André Luiz Maranhão de Souza-Leão Bruno Melo Moura Consumption acculturation of Brazilian K-pop fans Revista Eletrônica de Ciência Administrativa k-pop fãs aculturação dos consumidores análise de conteúdo interpretativa |
| title | Consumption acculturation of Brazilian K-pop fans |
| title_full | Consumption acculturation of Brazilian K-pop fans |
| title_fullStr | Consumption acculturation of Brazilian K-pop fans |
| title_full_unstemmed | Consumption acculturation of Brazilian K-pop fans |
| title_short | Consumption acculturation of Brazilian K-pop fans |
| title_sort | consumption acculturation of brazilian k pop fans |
| topic | k-pop fãs aculturação dos consumidores análise de conteúdo interpretativa |
| url | https://www.periodicosibepes.org.br/index.php/recadm/article/view/3872 |
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