CONTENT MARKETING FOR IT COMPANIES: FEATURES AND EFFECTIVENESS
In today's world, where technology is constantly changing, content marketing is becoming the most important for sales of software, hardware and other technological solutions. It is the content strategy, the creation of valuable content for the client, that becomes an important component for...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Science and Innovation Center Publishing House
2024-09-01
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| Series: | Наука Красноярья |
| Subjects: | |
| Online Access: | https://kras-science.ru/jour/index.php/nk/article/view/266 |
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| _version_ | 1846148517352964096 |
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| author | Tatiana I. Sakhnyuk Marina V. Korshikova Pavel A. Sakhnyuk |
| author_facet | Tatiana I. Sakhnyuk Marina V. Korshikova Pavel A. Sakhnyuk |
| author_sort | Tatiana I. Sakhnyuk |
| collection | DOAJ |
| description | In today's world, where technology is constantly changing, content marketing is becoming the most important for sales of software, hardware and other technological solutions.
It is the content strategy, the creation of valuable content for the client, that becomes an important component for business promotion. In this regard, it is necessary to use tools for content promotion and establishing constant and interactive communication with the target audience in all areas of business. Thanks to high-quality content and a competent content strategy, companies form their own image of the organization.
Relevance. The research topic is quite relevant today, since content marketing is an essential part of promoting an IT company's product.
Purpose: to consider in detail how content marketing helps to increase the popularity and sales of IT companies, as well as to give detailed practical recommendations on creating an effective content strategy for companies working in the IT field.
Methodology: the article used empirical research methods.
Results. The best marketing tools for successful business promotion in the Internet space have been selected.
Scope of the results: these recommendations can be used in the marketing activities of various organizations, for more successful business management activities. |
| format | Article |
| id | doaj-art-3666dbd56778431cac4ee256ce5af522 |
| institution | Kabale University |
| issn | 2070-7568 2782-3261 |
| language | English |
| publishDate | 2024-09-01 |
| publisher | Science and Innovation Center Publishing House |
| record_format | Article |
| series | Наука Красноярья |
| spelling | doaj-art-3666dbd56778431cac4ee256ce5af5222024-12-01T00:53:53ZengScience and Innovation Center Publishing HouseНаука Красноярья2070-75682782-32612024-09-0113315116310.12731/2070-7568-2024-13-3-266266CONTENT MARKETING FOR IT COMPANIES: FEATURES AND EFFECTIVENESSTatiana I. Sakhnyuk0Marina V. Korshikova1Pavel A. Sakhnyuk2Moscow City Pedagogical UniversityStavropol State Agrarian UniversityMoscow City Pedagogical UniversityIn today's world, where technology is constantly changing, content marketing is becoming the most important for sales of software, hardware and other technological solutions. It is the content strategy, the creation of valuable content for the client, that becomes an important component for business promotion. In this regard, it is necessary to use tools for content promotion and establishing constant and interactive communication with the target audience in all areas of business. Thanks to high-quality content and a competent content strategy, companies form their own image of the organization. Relevance. The research topic is quite relevant today, since content marketing is an essential part of promoting an IT company's product. Purpose: to consider in detail how content marketing helps to increase the popularity and sales of IT companies, as well as to give detailed practical recommendations on creating an effective content strategy for companies working in the IT field. Methodology: the article used empirical research methods. Results. The best marketing tools for successful business promotion in the Internet space have been selected. Scope of the results: these recommendations can be used in the marketing activities of various organizations, for more successful business management activities.https://kras-science.ru/jour/index.php/nk/article/view/266internet marketingbusiness managementtarget audienceadvertisingcontentsocial networksinternet |
| spellingShingle | Tatiana I. Sakhnyuk Marina V. Korshikova Pavel A. Sakhnyuk CONTENT MARKETING FOR IT COMPANIES: FEATURES AND EFFECTIVENESS Наука Красноярья internet marketing business management target audience advertising content social networks internet |
| title | CONTENT MARKETING FOR IT COMPANIES: FEATURES AND EFFECTIVENESS |
| title_full | CONTENT MARKETING FOR IT COMPANIES: FEATURES AND EFFECTIVENESS |
| title_fullStr | CONTENT MARKETING FOR IT COMPANIES: FEATURES AND EFFECTIVENESS |
| title_full_unstemmed | CONTENT MARKETING FOR IT COMPANIES: FEATURES AND EFFECTIVENESS |
| title_short | CONTENT MARKETING FOR IT COMPANIES: FEATURES AND EFFECTIVENESS |
| title_sort | content marketing for it companies features and effectiveness |
| topic | internet marketing business management target audience advertising content social networks internet |
| url | https://kras-science.ru/jour/index.php/nk/article/view/266 |
| work_keys_str_mv | AT tatianaisakhnyuk contentmarketingforitcompaniesfeaturesandeffectiveness AT marinavkorshikova contentmarketingforitcompaniesfeaturesandeffectiveness AT pavelasakhnyuk contentmarketingforitcompaniesfeaturesandeffectiveness |