A Comparison of the Approaches to Customer Experience Analysis
Nowadays, customer experience is receiving much attention in scientific and managerial community. Scholars and practitioners state that customer experience is the next area of competition. For a long time, there has been a call for a uniform, accurate definition, definition of its components, and th...
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| Format: | Article |
| Language: | English |
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Riga Technical University Press
2017-08-01
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| Series: | Economics and Business |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/eb-2017-0020 |
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