Influences on the Endorsed Brand in Celebrity Athlete Social Media Interactions: The Moderating Role of Trustworthiness
Purpose: This study aimed to investigate the factors affecting the interaction with the endorsed brand of the celebrity athlete on social media (the moderating role of the Trustworthy celebrity athlete).Methodology: In terms of purpose, this study is practical, and in terms of data collection method...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Alzahra University
2024-09-01
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| Series: | Sports Business Journal |
| Subjects: | |
| Online Access: | https://sbj.alzahra.ac.ir/article_8029_9ae5a6fd6b01e78455c0f1a0ef239b6b.pdf |
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