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    Generation Y Purchase Intention of Personal care Products: The Influence of Attitude, Subjective Norms and Perceived Behavioural Control

    Generation Y Purchase Intention of Personal care Products: The Influence of Attitude, Subjective Norms and Perceived Behavioural Control by Noor’ain Mohamad Yunus, Rohana Mat Som, Afiza Abdul Majid, Ungku Munirah Ungku Abdul Aziz, Mohd Khalid Mohd Abas

    Published 2018-12-01
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